Art direction and design of The Drum 20 Apr edition 2016.
Asked by guest editor, Trevor Beattie, to design the main features of the industry title around 'Influence' and who influenced him, and who he believes to be future influencers - of which I was named one.
I was so humbled by Trevor's invite to work together on this and to be featured alongside Elsa Bleda, Holly Brockwell, Nils Leonard and Sarah Cruddas. Each featured person was given a David Bowie song lyric as the opener for their article. I chose 'You remind me of the babe" from the opening line of "Magic Dance" because who doesn't love Labyrinth and I often call people babe.
My interview can be read here - you can all judge me now haha
Fully responsive game design for the SEAT ITV idents sponsorship to promote the SEAT Ateca at www.missingcar.com
Putting you at the front line of the investigation, the Missing Car game uses the setting of the show together with clues to solve a mystery.
Developing week-to-week, you can save your progress, share on social media, and most importantly, be in for a chance to win by closing the case. Every week would feature a specific product feature.
A nice breakdown of the UX can be seen here: http://ux-universe.com/pages/portfolio/seat.html
Press ad concepting and design for TRESemme India 'Botanique' product with Jacqueline Fernandez
Art direction and design for the Sloggi 'Try My Bra' campaign for below the line social content.
Art direction and Design for the Harley-Davidson 'Affordability' Campaign to drive sales of H-D bikes to existing and new customers.
Working closely with a creative team, my role was to create impactful collateral for in-store dealerships, press ads, digital display ads, social posts, home page skins and posters.
The brief was to redesign the already out-dated website for the UK's favourite honey brand, Rowse Honey.
Whilst embracing the Oxfordshire-based heritage of the company the challenge was to communicate a more modern and fresh feel to fall in-line with the new above the line campaign.
The new design is fully responsive with a unique mobile version of the site for those on the go who are aching for honey knowledge. My favourite part of the site is the hero area on the homepage which once it hits a particular break point swaps out for static imagery - giving the client the flex to run with promotions or lifestyle photography/graphics, and also means users on mobile devices load the page up faster offering a smoother user experience.
My third time working on an ATL promotion for Dairylea. This time, I had to design a new toy for the campaign that would be redeemable on their website as part of an on-pack promotion.
There were four to collect - Racer, Skater, Rollerskater and BMXer, each with their own style and characteristics.
Design challenges were creating an entire 3D version of the cow, who has only ever been a flat 2D graphic (see on-packs and also the previous promotions). I was really keen not to lose the cows look with the final product, and we had to keep colour choices and patterns to a minimum due to production. I also enjoyed the product testing and checking in with the factory to sign off the final paint work job.
This is my first ACTUAL toy I have made from concept to completion and it was such a wonderful project to work on, for such a fun brand!
Loverboy magazine is a new queer lifestyle title I give editorial design, art direction and creative direction to.
My role as Creative Director means I am responsible to:
* Search out talent to feature and liaise with PR's/ management to secure contribution alongside editorial team
* Creatively direct teams of people such as photographers, illustrators, stylists to ensure end result is as briefed and follows creative vision of the editorial team
* Oversee all content with the editor-in-chief
* Advise the editorial team on decisions affecting perception, aesthetic, marketing & quality
* Conceptualise shoots and layouts for features
* Work on pitches to secure contributions to printed editions
* Create online assets for the website and social media channels
As well as print, we have a digital download and I have also redesigned the website which will be live shortly.