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The BMB Toughest Agency challenge was a direct response to Karmarama's claim they were "the Toughest Agency in London" after completing the Tough Mudder assault course. BMB formally challenged them, and anyone else willing to take the gauntlet to take part in a charity event to see who exactly was the toughest agency.
This is my design for the one-page website. The navigation was anchored and remained fix at the top as the user scrolled down the page. The page also pulled in live tweets from twitter mentioning the event as well as allowing the agencies a platform to challenge each other in public! I loved designing the logo for the event as well as other little bespoke touches. See if you can spot any.
(This design uses placeholder agency logos and lorem ipsum. This isn't what is online - go, check it out!)
Agencies that took part were: JWT, Walker Media, Carbon Digital, Karmarama, BMB, Lucre PR, PHD, Rufus Leonard, LMC Design, Lucky Generals, Smoke & Mirrors and Grey London. All money raised went to support the Help the Heroes Foundation and The Jack and Ada Beattie Foundation.
www.toughestagency.com
www.helpforheroes.org.uk
www.beattiefoundation.com