Social content

Signal AI (2020)

Building out the Signal AI brand awareness on social meant looking at the way the competition designed and doing the complete opposite. I didn’t want to follow the same bland formula other companies in the PR & Comms space were employing to deliver their messaging, but instead do it in a way that was engaging and stood out on peoples timelines.

Social media / design / art direction / campaign design

Here are some examples of the designs we have used.

Social media posts promoting resources/content download to drive conversion.

‘Signal AI is working’ (2020)

Social media campaign

is a social campaign I devised to raise awareness for our clients and potentials at the beginning of the 2020 pandemic that the company was still working business as usual. Whilst competitors struggled to adapt to remote working, Signal AI took to it seamlessly and continued to service its clients irregardless of the global situation. Using images of people who work for the company accompanied by statements around value and functionality, written in their own hand, we were able to show a more human face to the company.

Social media / design / art direction / creative / campaign

Sloggi bras

Art direction and design for the Sloggi 'Try My Bra' campaign for below the line social content. The creative idea was to articulate in a fun way how painful bras can be and the relief of taking it off at the end of the day many women experience. We wanted to capture that joy and share in the truisms surrounding those feelings in a visual way.

Social media / art direction / design / creative direction

Dairylea (various projects) 2016

My third time working on an ATL promotion for Dairylea. This time, I had to design a new toy for the campaign that would be redeemable on their website as part of an on-pack promotion. There were four to collect - Racer, Skater, Rollerskater and BMXer, each with their own style and characteristics.

Design challenges were creating an entire 3D version of the cow, who has only ever been a flat 2D graphic (see on-packs and also the previous promotions). I was really keen not to lose the cows look with the final product, and we had to keep colour choices and patterns to a minimum due to production. I also enjoyed the product testing and checking in with the factory to sign off the final paint work job.

Social media / on pack promotion / toy design / responsive microsite design

This is my first ACTUAL toy I have made from concept to completion and it was such a wonderful project to work on, for such a fun brand! 

Moosical cows

For the second phase of the successful social media campaign of Dairylea's singing fridge cows, I was tasked with designing three new cows as well as a desktop iframe app for the Dairylea homepage and facebook page, as well as a mobile version of said app so customers could redeem their code and see if they had won a cow!

The three cows were designed around how they may dress according to the genre of music they 'liked' - Pop, Hip Hop and Rock. Each cow moo's a cheerful tune to the beats of their specific genre.

Social media / activation / Facebook app / toy design / on pack promotion / responsive microsite

Mooing fridge cow

Dairylea needed a facebook app where their fan base could enter a unique code in line with their 'Mooing Cow' on-pack promotion that ran in the summer of 2013. I was tasked with coming up with the various screens throughout the mini experience - all ensuring the visual style of Dairylea was consistent and approachable in it's aesthetic and tone of voice.

The campaign had a 99%+ positive sediment on facebook and saw 78,000 (and growing) competition entries. Below are some more examples of page posts for Dairylea via their social channel on facebook.

Facebook app / on pack promotion / social media / activation