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Batiste Dry Shampoo is not just any ordinary dry shampoo. Not only does it refresh and reinvigorate your lifeless mop, it also can be used as one of the most effective styling tools on the market.
After successfully winning their business, we began by looking at how we could make the brand look more savvy, youthful and fun - something their audiences seem to embody in personality and style. We adopted a magazine-style visual language, with collaged elements, bespoke illustration and tone of voice.