BRAND / DESIGN / CREATIVE
ing_direct.jpg

ING Direct

ING Direct were known for 'the decent way to do banking' and I was tasked with designing the interface to their mobile app. Unfortunately ING Direct went bust and were bought out by Barclays and the need for the mobile app diminished.

Here shows all the different design routes taken during the course of the project. It would have been my first mobile app design if it had gone live! Aware that the main audience for ING were of the older generation I wanted to design to cater to them and make the interface more illustrative and icon based - the language of icons being universal to all ages, races and backgrounds.