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Dairylea needed a facebook app where their fan base could enter a unique code in line with their 'Mooing Cow' on-pack promotion that ran in the summer of 2013. I was tasked with coming up with the various screens throughout the mini experience - all ensuring the visual style of Dairylea was consistent and approachable in it's aesthetic and tone of voice.
The campaign had a 99%+ positive sediment on facebook and saw 78,000 (and growing) competition entries. Below are some more examples of page posts for Dairylea via their social channel on facebook.