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TLC is the latest girls night out in Soho hosted by the wonderful and legendary DJ Sandra D (MIss Shapes, Ruby Tuesdays). Sandra came to me with a design problem surrounding the logo and here is what we came up with.
The brief was to utilise the already well established orientation of the letterforms as well as the typeface but make it look a bit more preppy and brighter. So we went with the tried and tested red/blue/white combo. It supposed to signify high school and cheerleaders, all very Americana.
Also designed are the new flyers for the club. I wanted to make the emphasise on the music and the nights cool edge, so with some art direction from Sandra, we came up with a record sleeve idea whereby the club night details are all presented on the sleeve. We are so clever!