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Pitch work for the Muller client - we lost it, but we did some great work - if I say so myself! Here is the idea for an app whereby you can peel off the lid of a Muller Corner and stir it about with your finger. Why? Who knows.
Another idea was to get spoon-bothering illusionist Uri Gellar involved and have him going after the spoon - our hero of the piece. The facebook fan page explores this idea.