1
2
3
4
5
To promote the launch of new exciting flavour herbal teas, Taylor's of Harrogate, in association with the Royal Gardens at Kew, launched a campaign based on the illustrated poems of Cicely Mary Barker.
These banner ads were designed with a page turn transition between frames, to make the narrative feel as if it were that of a story book. But not just any ordinary story book, a magical story book. I wanted the banners to come to life and reflect the moment the hot water hits the tea bag and infuses. With this in mind, we created banners that felt as if the story was emerging from the pages as if by magic. I love a bit of poetry in design and this project really tied these themes together nicely.
They were a nice solution for a lovely piece of creative.
*Unfortunately squarespace doesn't like my code so the MPU's are rendering HUGE!