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Working alongside the social media team to secure the European account for footwear brand New Balance was not only a win for the agency but felt like a personal win for myself. I have been a fan of New Balance for so many years and was so excited to finally get to work on the art direction and design for the social media asset brand book for the European territories.
Taking direct influences from bold graphic design of the 60's, 70's, 80's and 90's I wanted to align the brand as being the thinking persons trainer. By visually associating the brand with these designers was a nod to this intention and I feel has added a real depth and personality that not only encapsulates the brand but their audience.
Here are a few examples of the type of post I designed and art directed for New Balance Europe.